Brie Code is a speaker, writer, and the CEO and creative director of Tru Luv Media, a tiny video game studio that makes games with people who don't like games. Previously she was a lead programmer at Ubisoft Montreal on the soft, ethereal game Child of Light and three Assassin's Creed games. Her favourite games are Skyrim and the Colonel's Bequest.
Video Games Are Boring
I love video games, but most of my friends don’t. They would never touch a AAA game and they play mobile games secretly and with a sense of shame. But our lives are increasingly interactive and interactive entertainment should be the most relevant medium of our times. In this contradiction I see huge potential, and I want to share video games with my friends and people like them. In this talk I'll discuss all the mistakes I've made throughout my 14 year career in pursuit of this goal from within major studios like Ubisoft Montreal, and what I'm doing now with my own company, Tru Luv Media, where we are making games not only for people who don’t like video games but WITH people who don’t like video games, and why I thinks this approach will finally work.
Video game developers interested in techniques for reaching new markets.