Speakers


Karol Zajaczkowski


  • Karol Zajaczkowski

    Karol Zajaczkowski

    11 bit studios

    How to brake a heart into 1000 pieces? Emotions as the key of This War of Mine marketing campaign.

Country:

Poland

Bio:

10 years in the industry. During that time being busy with working on the campaigns for games like The Witcher, The Witcher 2, This War of Mine and Frostpunk.

Talk Title:

How to brake a heart into 1000 pieces? Emotions as the key of This War of Mine marketing campaign.

Talk Abstract:

You can't measure emotion with a ruler, weight or excel sheet. This doesn't mean though, that you can't use them in the campaign of your game and that's exactly what we did with This War of Mine. In this talk I'll explain why we decided to take this approach, how it was concluded and what were the results.

Audience:

independent developers