Pascal Luban

  • Pascal  Luban

    Pascal Luban

    The Game design studio

    freemium design (advanced level)





Pascal LUBAN is a freelance creative director and game designer. He lives in Paris. Working as game designer since 1995, he has been commissioned by major studios and publishers including Activision, SCEE, Ubisoft and DICE. In particular, he was lead level designer on the ´versus´ multiplayer versions of both Splinter Cell - Pandora Tomorrow and Chaos Theory, lead game designer on Alone In The Dark - The New Nightmare and creative director on Wanted – Weapons of Fate. Leveraging his design experience on consoles, Pascal works on mobile games (Wars & Battles, Hockey Legends, Tropical Wars). His mobile game, The One Hope, published by Gmedia, received the Best In Gaming award at the 2009 Digital Media Awards of Dublin. Pascal is design consultant for the Kainuu Gaming Cluster in Finland and gives master classes in Europe. He is a regular contributor to gamasutra.com.


Talk Title:

freemium design (advanced level)


Talk Abstract:

This master class is specifically designed for people that already master the basics of freemium design: Monetization strategies - What are their pros and cons? How to define the monetization strategy best adapted to your game? Player experience - How to retain your players after their first game session? How to build a successful long term retention strategy? Economic design - How to control the player’s progression? How to define the prices of items sold in soft currencies? Hardcore versus casual gamers What are the key issues when designing a game for hardcore gamers? Metrics - What are the key metrics to follow and why?



Senior game designer Creative directors Project leaders Producers Studio heads