I used to be a Neuroscience Research Associate in pharmaceuticals, then hired by the University of Oxford where I worked for 4 years and a half in the Neuroscience Department focusing on Memory and Emotions. After that, I went to HEC Paris to get a background in Marketing Intelligence, that is when I was hired by Ubisoft in 2012 where I started to work on how neuroscience could improve User Experience; Today, I am working on the overall strategic organisation of UX for Ubisoft, while I am also a recurrent consultant for design teams for improving the experience they design for our players. On the side, I am also teaching Neuroscience and UX at the Web School Factory of Paris, User-Centered Design in Polytech Lyon, and Neuroscience for Game Design at the CRI (Center for Interdisciplinary Research) in Paris.
The brain adapts according to its experience, as game designers, we are submitted to its functioning but knowing the laws underlying our minds can help us better use its power to create rich and enjoyable experiences. By understanding the basic functional organisation of the brain and how it learns, let's explore a few neuroscientific principles that help us design a better experience. For each of the 5 principles, there will be an illustration of design in the game industry and also each time tips that are to be taken into account for designing a better experience.