Audra McIver

Audra McIver photo
Company:
Plan of Attack
Position:
Co-Founder
Talk title:

Rise Above the Noise and Promote Your Game Like a Pro

Country:

Netherlands

Bio:

Co-Founder of Plan of Attack, Audra has nearly 15 years of video game PR under her belt, covering turf from San Francisco to New York and Madrid to Amsterdam. With an extreme passion for travel, you are more likely to find Audra at a video game conference somewhere in the world than at home in Amsterdam, but she does enjoy living the expat life in the Netherlands. Audra’s focus hovers around client relations and corporate strategy and messaging as well as business development.

Talk abstract:

The video games industry is supersaturated at best. This used to only be the case for mobile, however, Steam has also seen a tremendous increase in games being published on the platform every month, and the console is not too far behind. It's more important than ever that developers understand how to position and market their games and secure attention from press and streamers/influencers for their projects. This session will focus on the aspects of marketing which must be considered and planned for in order to get your game the attention it deserves. We will also discuss some ways to determine your product positioning, target market and how and where to use this information to maximize your impact despite having a small team and/or a small budget.

Audience:

Game developers and publishers at any audience level