Mert Can Turgut

Mert Can Turgut photo
Senior Sales Manager - MENA & TR
Talk title:

All About Mobile Attribution & adjust Dashboard Tour


About Adjust

Adjust is The Mobile Measurement Company, providing the highest quality analytics and measurement solutions for mobile app marketers worldwide. With Adjust’s open source SDK, app marketers can measure and analyze user behavior, user acquisition, marketing ROI, user lifetime cohorts and more. Adjust’s platform proactively keeps datasets clean through the Fraud Prevention Suite, verifies in-app purchases in real-time, and provides streamlined reporting for understandable, actionable and comparable metrics. Adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic Adjust integrations is in use by over 900 networks and analytics providers worldwide. Founded in Berlin in 2012, Adjust today has global offices in San Francisco, New York, Sao Paulo, London, Paris, Istanbul, Tokyo, Shanghai, Singapore, Jakarta, and Moscow.

Adjust is trusted by clients across Asia, the EU and the Americas: including leading app developers like Zalando, Rovio and Zynga, major software companies like Salesforce, Microsoft and Yelp, and global brands like Universal Music and Warner Bros. Adjust supports clients on the ground from each global office, and offers fully localized solutions in multiple languages.

Key focuses include: user privacy, adhering to strict German data protection standards; transparency, in openly publishing the source code of the tracking SDK and its fraud prevention methods, allowing anyone to find out exactly what is being measured, whether end user, advertiser or partner; well-designed and powerful APIs to allow clients to integrate any system into Adjust as a data source with full control over the rights of each partner; and tools to allow advertisers to make their user acquisition smooth, valuable, and seamless.

Adjust is the only mobile analytics company to meet stringent EU privacy compliance standards, proving that app measurement does not have to be intrusive. Adjust is funded by Target Partners, Capnamic Ventures, Iris Capital, Active Venture Partners, and Highland Capital.

Talk abstract:

In this master class, a detailed overview of the fundamental concepts for mobile ad campaign attribution is going to be discussed. The following topics will be the main topic of this master class:
1.  How to setup campaign tracking using adjust
2.  How to optimize your user acquisition funnels.
3.  The role of attribution in optimizing the ad campaigns
4.  Creating tracking links with customized parameters
5.  How to prevent and detect frauds in the activities of ad networks
6.  Cohort creation and audience setup
7.  Tracking integration